WORK
Allmax ALLGREENS+
Green supplements are a foundational staple, but the category often feels clinical or overly utilitarian. The visual identity for ALLGREENS+ was developed to bridge the gap between high-intensity athletic performance and modern organic wellness.
Nutrient Dense
🌿
Probiotic
🍃
Prebiotic
🌿
Plant Based
🍃
Nutrient Dense 🌿 Probiotic 🍃 Prebiotic 🌿 Plant Based 🍃
Elevating Wellness Through Modern Organic Art Direction
The "Why": The creation of ALLGREENS+ was a study in warm minimalism. I steered the visual identity away from the traditional sport industry tropes, focusing instead on high-end art direction that resonates with the modern wellness consumer.
To ground the brand in the physical space, I utilized contrasting matte and gloss UV finishes, ensuring the label feels as premium as it looks while subtly emphasizing the organic nature of the product.
