WORK
Allmax CREATINE GUMMIES
Creatine is a staple, but the experience of taking it needed a modern evolution. Working as the Lead Designer at Allmax Nutrition, I developed a visual identity for our first-ever gummy supplement that bridged the gap between high-intensity athletic performance and everyday wellness.
A Deep Dive into Creatine Gummy Identity
For the Creatine Gummy project, I reimagined high-performance recovery as a daily ritual of luxury. By leaning into a "Modern Organic" aesthetic, What began as a focused label design evolved into a multi-format system encompassing retail cartons and pouches, offering the consumer versatility without sacrificing style.
I utilized a gloss UV treatment to create a sharp, sensory contrast against a soft matte finish—a premium detail that elevates the physical presence of the Tropical Fruit Punch and Raspberry Lemonade offerings. This layered execution ensures that every touchpoint, from the shelf to the gym bag, reinforces a standard of modern excellence.
