THE CHALLENGE:
ISOFLEX Chiller marked ALLMAX Nutrition’s first entry into ready-to-drink protein. The challenge was to introduce this new format while establishing Chiller as a natural extension of ISOFLEX through a bold, cohesive launch campaign.
MY ROLE:
Creative Direction · Campaign Concept · Visual Design · Social · E-commerce
SMALL SHOT. BIG DIFFERENCE.
The campaign tagline was built around the contrast between Chiller’s compact 3.4 oz format and its 21g of whey protein isolate, communicating the product’s key differentiator in a simple, memorable way.
Tone of Voice
Bold · Direct · Energetic · Performance-Focused · Educational
Key Messaging
CAMPAIGN EXECUTION
PRODUCT LAUNCH
Lifestyle-led launch carousel positioning ISOFLEX Chiller as a convenient, everyday ready-to-drink protein option.
10K+ VIEWS
LAUNCH REEL
Product-focused motion creative designed to build awareness and excitement around the Chiller launch across social.
12K+ VIEWS
E-COMMERCE EXPERIENCE
Concepted and designed the complete e-commerce visual experience, translating key product benefits into clear, high-impact assets built to educate and convert.