WORK
PACKAGING RE-DESIGNS
I approach CPG innovation through the intersection of brand strategy, consumer behavior, and design. These redesigns explore how established products can be evolved through stronger visual hierarchy, clearer communication, improved shelf presence, and a more cohesive brand experience.
Each concept focuses on preserving brand recognition while identifying opportunities to modernize packaging, strengthen product differentiation, and create a more compelling experience across both retail and digital touchpoints.
Aminocore
Packaging Re-Design Concept
The objective was to modernize the AMINOCORE packaging system with a cleaner, more contemporary visual identity while improving hierarchy, flavor differentiation, and shelf presence.
HEXAPRO Protein Bar
Packaging Re-Design Concept
My objective was to modernize HEXAPRO Protein Bar packaging and create a fresher, more contemporary visual identity while improving flavor differentiation across the line. I replaced the heavier, darker look of the original packaging with brighter colors, cleaner layouts, simplified visual hierarchy, and more dynamic imagery.
